A website for a beauty brand

This is Zanishaa. It is a website we built for a beauty brand.

Buying a beauty product online is not like buying a phone cover. It goes on the skin. The customer is careful.

Beauty customers want to know two things. Is it safe and does it work.

Many beauty websites answer with big words and long lists that a normal person cannot understand. The customer gets confused and leaves.

We kept every page clear and easy to read. What the product is. Who it is for. How to use it. What is inside it.

The look of the site matches the brand. Soft colours. Clean pages. Large product photos. Nothing loud.

See it live: zanishaa.kvai.in

What we focused on

1. Soft colours that match the brand. The website should feel like the product feels.
2. Clear product pages. One product on one page with everything about it.
3. Easy reading on the phone. Short lines and good spacing.
4. A simple way to contact. Customers have questions before they buy. Make it easy to ask.

Mistakes on beauty websites

• Making claims you cannot prove
• Using very edited photos
• Hiding the list of ingredients
• Not telling who should not use the product

Trust is everything in this business. Be honest about what the product does and what it does not do.

A customer who trusts you comes back and tells her friends. No ad can do that.

What to do in the next 7 days

• Day 1: Write for each product who it is for and how to use it.
• Day 2: Take clean photos on a plain background.
• Day 3: List what is inside each product in simple words.
• Day 4 to 7: Collect the questions customers ask before buying and answer them on the product page.

If you have a beauty or wellness brand we can build your website in the same way. Message us on WhatsApp

What do you check before you buy a beauty product online? Tell us in the comments.