A small app for your regular customers

Think about your 100 most regular customers.

They know you. They trust you. They buy from you every month. Most of your business comes from them.

Now ask yourself. What are you doing to make it easy for them to buy again?

Most businesses spend all their effort on getting new customers. Ads, posts and offers for new people. The old customer gets nothing.

What if your regular customers had a small app with your name?

You do not need lakhs of downloads. You are not making the next big shopping app. You need your 100 regular customers to order a little more often and to not go to anyone else.

That is what a small and focused app can do.

What the app can do

1. Repeat the last order in one tap. The same items and the same address. No typing.
2. Tell them when a favourite item is back. A message when the stock comes.
3. Give points on every purchase. Points that can be used in the next order.
4. Send a reminder when it is time to reorder. Useful for medicines, groceries and water cans.

Mistakes to avoid

• Sending notifications every day
• Making the customer fill a long form to join
• Giving points that are very hard to use
• Adding too many features in the first version

This works well for medical stores, grocery shops, dairy, bakeries, salons, laundry and water supply.

Any business where the same customer comes back every week or every month.

What to do in the next 7 days

• Day 1: Make a list of your 100 most regular customers.
• Day 2: See what they buy again and again.
• Day 3: Ask ten of them what would make ordering easier.
• Day 4 to 7: Decide the one feature the app must have in its first version.

Want to plan an app for your customers? Message us on WhatsApp

What do you do today to bring an old customer back? Tell us your best idea.