Your shop closes at 9. Your website should not.

Your shop closes at 9 pm. Your customer is still on the phone at 11 pm.

This is the time when people plan what to buy tomorrow. They search the shop name. They check the price. They look at photos. They ask a friend on WhatsApp.

If they search your shop and find nothing they will not wait till morning. They will find another shop that is open on the internet.

A simple website fixes this. It works all night without any staff. It answers the basic questions even when you are sleeping. It does not take leave on Sunday.

Many owners think a website is a big and costly project. It is not. You do not need fifty pages on day one. You need a few pages that answer what your customer asks every day.

What a small website must have

1. Your products or services with photos. Use real photos from your own shop. Customers can tell when a photo is taken from the internet.
2. Timings and location on a map. People want to know two things first. Are you open and how far are you.
3. A WhatsApp button on every page. Most customers will not fill a form. They will send a message if the button is in front of them.
4. Prices or a starting price. When people cannot find the price they think it is costly and they leave.

Mistakes to avoid

• Making a very big website before you know what customers ask
• Using only text and no photos
• Hiding the phone number at the bottom of the page
• Forgetting to update timings during festivals

Start small. Put the website link on your bill, your visiting card and your shop board. After one month look at what people click the most. Then add more pages around that.

A website is not a one time job. It is like your shop counter. You keep it clean and you keep it updated.

What to do in the next 7 days

• Day 1: Write down the 10 questions customers ask you the most. These become your pages.
• Day 2: Take 15 clear photos of your shop and your best products in daylight.
• Day 3: Choose a name for your website and check that it is free to buy.
• Day 4 to 7: Get a simple five page website made and put the link on your bill and your shop board.

Want to see how a small website can look for your business? We will show you a sample. Message us on WhatsApp

Does your business have a website today? What stopped you till now? Tell us in the comments.